Tips for using Social Media for Customer Service

Recently I was interviewed for a CBS Chicago News segment regarding the use of social media to resolve customer service issues.   Here’s is my inclusion in the segment from Dorothy Tucker:



As a reminder, if you are interested in tweeting a brand about an issue you are having about a product or service make sure to:

– Be concise and to the point
– Don’t use foul language
– Include a picture of what you are describing that you are dissatisfied (or thrilled) with
– Make sure you are appropriately tagging the company’s social media accounts
– Use a hashtag with the brand name in it
– Encourage your friends to share it

Thanks to Sears for providing such great customer service and to CBS Chicago for including me in their segment!