Paid Links without a No-Follow Attribute: Don’t Do It!

Recently I was contacted by a representative from inquiring about placing a compensated, no-follow link in an old blog post.  I usually ignore these emails completely, or respond politely with an, “I’m not in the practice of selling links on my site” email and move on.  I chose the latter in this case and didn’t think anything of it.

When I received a response a few days later indicating how much they were interested in compensating me, I’ll admit that I was curious.  It was a decent amount of money for a one sentence addition with a no-follow attribute in an old post.  I did my research on Google and made sure that I wasn’t violating any policies or putting my website in danger.

After feeling like I had my bases covered, I agreed to the no-follow link and requested that they send it to me.  After installing it, I send the rep an email with the post link.  Within 2 minutes I received the following email:

No Follow Link removal request (

Can you say bait-and-switch???  I sent the rep the ORIGINAL email that she sent me, indicating that she approached me about a compensated, no-follow link and also sent her Google’s policy prohibiting the practice.

Another two minutes went by before I got this:

No follow link backpeddle (

Really?  What a load of crap! Needless to say, the link was removed immediately and the email that I sent back was not delightful.

I’m sure this is a game of averages for these people.  “Let’s see who doesn’t realize that they aren’t suppose to insert the no-follow attribute and what we can get away with!”  If it sounds too easy and too good to be true, I’m sure it is.  While this link was only up on my site for a few minutes, I should have trusted my initial instincts and walked away from this offer.  In my opinion, firms like this are the lowest form of “marketing” agencies and just prey on those that aren’t aware of the rules and regulations.  And the consequences.

Just say NO to Paid Links (