Short Form Video: Integrating Video into Your Content Strategy

A few weeks ago, I attended the 2013 Type-A Parent Conference in Atlanta, GA.  It was a fabulous weekend filled with tons of useful content.  This is the second in a Better Blogging Education Series of posts where I’ll be summarizing my notes from specific sessions that I attended.  The first post was from the Pinterest & Instagram Session.  In each post, I’ll be crediting back the individual speakers and providing you with their social media channels so that you can follow them.  If you are looking for a fun weekend of bonding and great education, I would strongly urge you to consider attending the 2014 Type-A Parent Conference.  Also being held in Atlanta next year, you can find more information on the conference and the ticket availability HERE (affiliate link).

Integrating Short Form Video into your content strategy: notes from Type A Conference (


Leticia Barr, @techsavvymom,, vine:  techsavvymom
Janelle McCoy,, vine:  jnelmccoy

Example:  Replace writing a recipe and doing pictures.  Instead do a short form video!

Short Form Video:

  • 55% of web traffic is video
  • A short form video is shared every second on Twitter
  • Users want to consume quickly and it allows them to do that
  • Growing space since 2011
  • Active users spend 231 minutes per month utilizing Photo & Video Apps


  • Easy way to make video
  • Can show versus photo or writing
  • Several free apps available (vine, instagram, everlast)
  • Meaningful way to connect with people


  • No embed URLs
  • Because it’s a growing space, don’t know what’s next
  • Can embed instagram and vine
  • Some apps have limited social sharing abilities

Instagram & Vine

  • Short form video sharing apps and social media community
  • Vine and Instagram are similar, tough to choose one
  • Instagram has over 130 million users, Vine has 13 million users
  • Vine is 6 seconds, Instagram is 15 seconds
  • Instagram has filters and the option to edit
  • Vine loops video and has better search that is limited only to video
  • Instagram has an edit feature
  • PROTIP:  Go to vine, save it in your videos, upload to Instagram if you want to do it on both platforms
  • PROTIP:  Look at trending categories and add those hashtags to your videos

The Opportunity for Bloggers:

  • Another platform to grow your online community and presence
  • Increase your reach
  • Foster engagement and strengthen your influence
  • Turn your writing and images into a video:  tutorials, demonstrations, teasers
  • Opportunity to showcase core goals of your blog


  • Download the apps
  • Choose a cover photo that drives clicks
  • Use 2 hands to stabilize your phone when shooting or a tripod
  • Take advantage of multiple scenes
  • Use sound
  • Incorporate hashtags, tag users, mentions
  • Consistently post and join conversations
  • Create a two-way conversation (follow, comment and like)
  • Share, share, share
  • Target audience – what’s in it for them
  • Incorporate into you offerings to brands – I have this many followers on Instagram, I get this many comments. It’s another audience with impressions.
  • Don’t lose the links to the vine and instagram videos.  Save them so they don’t get lost.  Keep your top 5 favorites on your about page or on your media kit.  This is a valuable product that you can show brands.
  • There is planning involved
  • Storyboard if you are working with a brand
  • Does your written content match the video content?
  • You can edit a YouTube and get it to your phone and then upload it to Instagram
  • Look at awards for Vine for inspiration.
  • Google 10 awesome Instagram videos, see tips and tricks

How would a vine video get traffic to my blog?

  • Something new
  • There isn’t a protocol
  • Link to my blog on my vine or Instagram
  • Put your URL in your video description
  • Use it as a promo

Biggest Mistakes

  • Under the influence
  • Unprofessional
  • Unclear audio
  • Space cluttered with other branding than the one you are featuring.
  • Don’t force it
  • Stay true to your voice
  • Remember that a lot of damage can be done in 6 seconds or 15 seconds

Do you use short form video in your blog?  Which app do you prefer?